What You Should Know About Email Marketing for Musicians
Musicians choose their career because they have a passion for music, and they want to share it with the world. Then they find out just how difficult that sharing can be.
One of the best promotional strategies for musicians is email marketing.
After all, what better way to make your music heard than to deliver it right to someone's inbox?
The key to successful email marketing for musicians is in the execution.
These tips can help you launch a great strategy.
Tips for Email Marketing for Musicians
To make the most of your emails in your music marketing strategy, use these tips below.
1 - Don't Underestimate Private Sending.
Email marketing is a great way to announce your latest tracks or pursue record deals.
The problem, though, without using a robust email marketing platform designed for the music industry, it's easy to lose which song went to which recipient. This is especially important if you're sending unreleased music.
Make sure you use an email service that provides a form of private sending. As much as you may trust the people on your contact list, it's not a good idea to deliver the wrong music to the wrong person.
The best services will provide private sending, real-time tracking and analytics, which means seeing what's going on with your promotional campaign at any given time is possible.
2 - Manage Multiple Email Lists
When it comes to promoting music or sending bulk marketing emails in general, segmentation is critical. Without an organised up to date email list, email marketing becomes a challenge.
If you're a musician, you should use marketing emails for different purposes. Maintaining a few other email lists for those purposes will make your communications more productive and achieve better results.
For example, if you're seeking a record deal, have one email list for people in the industry you want to pitch. Then have another email list for fans so you can promote your music independently as well.
To organise your email lists:
- Make sure your chosen email marketing platform has an easy way to segment the email lists.
- Spend time organing your email lists; segmentation is probably the most critical part of email marketing.
- Remember; always deliver the right message to the right person.
3- Always Plan Your Next Step
The key to great email marketing is driving people to the next step of the process.
To do that, you need a clear and compelling call-to-action.
For every email, determine the next step you want the readers to take. It could be purchasing your next release or calling you to schedule a meeting.
A useful tip for driving engagement is to ask the reader one question in the body of the email. But don't over complicate your problem to the recipient or add multiple proposals.
For example, you could say: "would you feature my music on your next radio show?". The reader can reply back quickly with a 'yes' or 'no' answer. Which then starts the conversation, builds a relationship and ultimately trust.
Whatever it may be, guide readers to it and make it as convenient as possible for them.
4 - Give People a Reason to Scroll
There's a common myth that people rarely scroll on websites and emails. You might think all the pertinent information needs to be "above the fold," or on the part of the screen, they see right away.
That may have been true in the Internet's early days, but today people are willing to explore more. You just have to give them a reason to scroll by telling them what type of compelling content awaits.
For example, you could say. "For those who read to the bottom of this email, I'm giving something away." Writing something like the example will create mystery, and most will want to find out what you're giving away.
5 - Put Serious Thought into Your Subject Line
The subject line may be the most underrated part of a marketing email. After all, the only information your viewer has to determine if they want to open an email is the subject line and your name.
Overall, the average open rate for email newsletters is just under 23 percent. If you want to make the cut, your subject line needs to be unique and inviting.
Building Your Music Career with Email Marketing
Email marketing for musicians is a great way to start spreading the word about your music career. It's also a powerful tool for successful musicians who are trying to keep the momentum they've built.
No matter where you are in your career, the tips above will help.